search engine optimization SEO is important to a business as it increases the visibility of your website in the search engine results. Highly ranked websites always attract online visitors. SEO targets various types of searches like image, academic searches, and others. This makes SEO an important marketing strategy. Here are some importance of SEO.
SEO increases traffic – with a high ranking, more people will be visiting your site meaning people will source your products or services. Other than the physical customers, you are going to have more online customers.
SEO is of low cost compared to other optimizing choices. This is because seo organic listing is free. When your business websites land the top rank you will not need any funds for advertising or pay per click. With increased traffic you will not have to pay anyone who happens to click on your ad. SEO helps in removing the many advertisements on the web to ensure your visitors will have a smooth run on your website.
SEO helps your business to have higher brand credibility. This is achieved when you are ranked high on popular search engines like google, people will be attracted to your business as they feel it must be a great company to be at the top of the search engine. The credibility gotten from the search engine top ranking is nothing compared to the normal advertising. Higher credibility brings more customers leading to higher profits.
with SEO on your website, it will give a better return on investment. This occurs when you have a paid ad on the website, and your large traffic or visitors will see the ad, and a certain percentage will make a sale. Even those clicking on the website, some are converted to sale and you earn on top of your own selling.